Using TikTok as one of our content creation channels really allows us to provide a strong effective message, not only do we have the access to use educational value we can also provide an entertainment aura through our videos on how to apply self care and find that self love. From the research we gathered we know our younger generation love to use the entertainment app frequently everyday, by making our videos around 30 seconds long and applying music in the background we will gain their full attention encouraging them to build a sense of trust and community with us as a campaign.
We want them to know that they have a voiced and that we care. We’ve come up with the idea of communicating with them by saying phrases such as “What’s your favourite way to make yourself better?” This will therefore create conversations in the comments with other members of the public and us as a campaign. This links to Giarla’s theory that bringing this social issue to light encourages the Generation Z to take part in raising awareness for it. We are also including a post that contain useful links kind of like our Instagram so they contain similarities and reach maximum effect of helping people. (All images and videos are from Pexels)
Ideas behind our posts:
Example of Posts:
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